Our Story

OUR STORY

You & Yamas was born from a journey of healing, wellness and mindful living. While overcoming Multiple Sclerosis, founder Martha Christie embraced a lifestyle centred on organic plant-based foods, yoga and natural wellbeing.

Having experienced healing from the inside out, she created ELIXIR to support nourishment from the outside in - a daily ritual inspired by the belief that caring for ourselves should be both simple and intentional.

At the heart of ELIXIR are two extraordinary botanicals - Baobab and Pomegranate. Known as the Tree of Life, Baobab symbolizes resilience, nourishment and renewal, while the pomegranate, deeply rooted in Martha’s Greek heritage, has long been cherished as a symbol of abundance, prosperity and new beginnings.

“You” represents the individual, while “Yamas” draws inspiration from the Greek toast to health, “Yamas!”, and the yogic principles of ethical living. Central to this philosophy is ahimsa - non-violence in thought, action and intention - reflected in a commitment to cruelty-free, vegan and consciously created formulations that honour all living beings.

Together, they embody a philosophy of balance, vitality and conscious self-care, honouring the connection between inner wellbeing, outer radiance, and compassionate living.

Rooted in nature and inspired by traditions that celebrate health, abundance and renewal, You & Yamas invites daily rituals that nurture, restore and reveal life’s natural radiance.